Job Description
Role Summary
The Commercial Business Manager plays a pivotal role in driving commercial excellence and Go-To-Market (GTM) effectiveness across Pediatric and Adult Vaccines portfolios. The role partners closely with Sales, Marketing, and cross-functional teams to translate insights into action, optimize field force deployment, and enable data-driven decision-making, productivity, and business growth.
Key Responsibility Areas
1. GTM Insights & Analytics
Drive advanced analytics to shape GTM strategy and improve in-market execution.
• Generate actionable insights across:
o HCP segmentation and prioritization
o Field force (FF) productivity and effectiveness
o Specialty focus and call planning
o Geographic coverage optimization
• Develop insights on government and key account business, including productivity, effort allocation, and opportunity mapping
• Build predictive and forward-looking analytics to enhance business pl...