Job Description
Manager Retail Marketing & Activation
Area: GCA
Department: Offline Channels
Direct Reporting Line: Director Retail Marketing
Indirect/Secondary Reporting Line:
Subsidiary/Country: GCA
Location: Shanghai
GSMS Grade: M4
Number of Personnel Managed:
Cost Center/Budget and/or Revenue Responsibility:
Purpose & Overall Relevance for the Organization:
Drive innovative retail concepts and pilot new consumer engagement experiences to elevate brand impact and differentiate adidas within the marketplace.Lead and steer the execution of the GCA/Global Brand Strategy locally through consistent deployment and developmentof GCA sign-off set up and the retail marketing plan also toolkits throughout the GCA country clusters, delivering into all relevant Brand and Commercial KPIs.Driv...