Manager, Digital Marketing

A highly skilled and strategic Digital Marketing Manager who develops data-driven media scenarios to inform channel mix and budget allocation. In this role, you will report to the Senior Director of Digital Marketing and partner in media planning by translating data into actionable recommendations. Executing and optimizing multi-platform paid media campaigns to drive tune-in and audience engagement. You will leverage your expertise to create robust, strategic, multi-platform media buys, optimize campaign performance, manage budgets effectively, and mentor a team of digital marketing specialists.


YOUR DAY-DAY: (aka Responsibilities)

+ Creates various scenario media plans leveraging data from past campaigns to inform strategies.

+ Execute comprehensive paid media buys across paid social, paid digital (youtube, programmatic), CTV etc, aligned with business goals across various verticals: Novelas, Sunday programming, Sports, Music Tentpoles, News and Daytim...