Manager - Digital Sales & Hyperlocal

Company:

Mahindra & Mahindra Ltd Responsibilities & Key Deliverables Support planning of hyperlocal campaigns by assisting in identifying focus models, regions, and dealer priorities based on volume plans and RO inputs.
Prepare and maintain the hyperlocal campaign calendar, supporting timely execution and tracking performance against defined digital conversion metrics.
Execute day-to-day campaign activities, ensuring campaigns go live as planned and are monitored regularly.
Assist in budget planning and tracking, maintaining records of spends and highlighting variances or concerns.
Coordinate closely with agencies to ensure effective campaign execution, monitor lead quality, and flag improvement areas.
Track and analyze lead flow across digital channels and share plan vs. achievement updates with the team.
Monitor dealer-level lead follow-up and assignment, supporting improvements in turnaround time and customer experience.
Coordinate hyperloca...