Job Description
Summary
The Manager, E-Commerce Web Analytics And Insights will lead web analytics for holtrenfrew.com, developing data-driven insights to optimize conversion and customer experience. This role builds dashboards, analyzes user journeys, and owns purchase funnel performance while delivering regular optimization recommendations. The manager partners with product, technology, marketing, category management, and CRM to support e-commerce growth and omni-channel data harmonization.
Responsibilities
- Establish and implement web analytics best practices across the organization.
- Build and maintain e-commerce and marketing performance dashboards and user journey analyses.
- Analyze conversion funnel and provide actionable optimization recommendations and weekly recaps.
- Identify data anomalies between digital storefront and financial reporting and work with IT to implement fixes.
- Collaborate with stakeholders to inf...