💼 Full-Time Position

Manager Go‑To‑Market Lifestyle, SEA

🏢
Adidas
📍 Seksyen 13, Selangor, Malaysia
📍
Location
Seksyen 13, Malaysia
📅
Posted
June 29, 2026
⏰
Type
Full-Time
🎯

Full-Time Opportunity: This is a permanent, full-time position with a competitive package and real career growth potential.

Job Description

Purpose

The Go-To-Market (GTM) Manager for Lifestyle is responsible for executing seasonal GTM plans in market, translating SEA category direction into locally relevant assortments, strong channel execution, and impactful consumer experiences that drive sustainable growth.

Key Responsibilities


1. Seasonal GTM Planning & Process Leadership

  • Own and orchestrate the full GTM calendar for the country, ensuring all milestones, deadlines, and cross‑functional deliverables are aligned with global and SEA timelines.

  • Translate SEA GTM direction into locally executable plans, ensuring alignment with consumer insights, channel priorities, and market opportunities.

  • Lead GTM workshop readiness through country, category, and franchise planning, actively representing local market perspectives in seasonal GTM workshops

  • Facilitate local GTM execution across pre-lines, range building, sell-in, SMM / Brand Days, and...