Job Description
The Manager, Growth Marketing is accountable for leading the new prospect acquisition portfolio for HearingLife Canada, with responsibility for delivering appointment growth, improving acquisition efficiency, and strengthening full‑funnel performance across paid media, traditional media, direct mail, affiliates, partnerships, local activation, and other new prospect lead generation channels.
Reporting to the Director, Customer Acquisition & Retention, this role translates national business targets into actionable acquisition strategies, channel plans, campaign priorities, budget pacing, and investment recommendations. The Manager is responsible for ensuring acquisition activity is commercially aligned, insight‑led, regionally prioritised, operationally executable, and measured against clear business outcomes.
The role provides leadership across acquisition planning, campaign governance, performance management, budget pacing, agency and vendor management, a...