Job Description
What is the opportunity? The Manager, Digital Acquisition Media is responsible for the setup and ongoing optimization of RBC’s acquisition media campaigns for RBC. They will accomplish this through day‑to‑day management of RBC’s various media management optimisation platforms including Google Marketing Platform, Google Tag Manager, Google Analytics 4, Google Ads, Bing Ads, Facebook, Tableau and others. The purpose of their work is to generate a cost‑effective return on RBC’s media investment.
What will you do?
- Monitor campaign key performance indicators (return on advertising spend, conversion rate, conversion cost, cost per click/mile, keyword bids, quality score, click‑through rate) and improve performance through various techniques (bid strategies, performance planner, ad text and extensions, landing page optimisation, optimisation score).
- Identify areas where simplicity, efficiency and process improvements are needed in the day‑to‑day...