Job Description
**Description**
Responsible for the strategic planning, execution, and optimization of all paid media initiatives across a specific brand or portfolio. This role serves as the internal subject matter expert, bridging the gap between the brand vision and our media agency partners to drive both brand equity and total commerce.
**Key Responsibilities**
**1. Strategic Leadership & Planning**
+ Lead media mix planning to support full-funnel consumer coverage, balancing brand-building and performance-driving investments across all channels inclusive of Audio, Digital, Out of Home, Retail, Social and Television, Video.
+ Collaborate with Category Marketing, Online, PR/Influencer, and Account Teams during annual, seasonal, and monthly planning cycles to align paid media strategies with overarching brand and business objectives.
+ Be the day-to-day agency lead on strategy and execution across multiple brands
**2. Transformative Innovation...
Responsible for the strategic planning, execution, and optimization of all paid media initiatives across a specific brand or portfolio. This role serves as the internal subject matter expert, bridging the gap between the brand vision and our media agency partners to drive both brand equity and total commerce.
**Key Responsibilities**
**1. Strategic Leadership & Planning**
+ Lead media mix planning to support full-funnel consumer coverage, balancing brand-building and performance-driving investments across all channels inclusive of Audio, Digital, Out of Home, Retail, Social and Television, Video.
+ Collaborate with Category Marketing, Online, PR/Influencer, and Account Teams during annual, seasonal, and monthly planning cycles to align paid media strategies with overarching brand and business objectives.
+ Be the day-to-day agency lead on strategy and execution across multiple brands
**2. Transformative Innovation...