💼 Full-Time Position

Manager - Marketing & Communications (Wealth Proposition & Partnerships)

🏢
Hong Leong Bank
📍 kuala lumpur, kuala lumpur, Malaysia
📍
Location
kuala lumpur, Malaysia
📅
Posted
June 28, 2026
⏰
Type
Full-Time
🎯

Full-Time Opportunity: This is a permanent, full-time position with a competitive package and real career growth potential.

Job Description

Manager, Wealth Proposition & Partnerships

Job Responsibilities

  • Plan and execute overall Wealth Segment Strategy.
  • Develop insights to define Wealth Segmentation Personas – across Private Bank, HLB Priority and Branch Wealth Distribution.
  • Develop and lead client engagement strategy across the segments, including communications, promotions and events strategy.
  • Map customer journey & channels (On-boarding, Month on Book, etc.).
  • Build Wealth Segment Customer Value Propositions (CVPs) through identification and formation of strategic partnerships and collaboration.
  • Lead Wealth Segment Marketing strategy & planning to support RWM across Investment, Bancassurance and Deposits/CASA.
  • Develop and guard the wealth brand positioning & identity.
  • Create Wealth content strategy, development and distribution to build thought leadership and brand position.
  • Execute Wealth Marketing communications, includin...