Job Description
Understand, develop and delivering Annual Marketing/ Category/ Product Group/ Brand Plan in respect of Volumes, Market Share and Margins in Domestic markets; as consistent with the annual business plan.
For generating long term customer / consumer demand and salience for categories, group of products / brands and to this end develop a Marketing Strategy.
For generating Marketing campaigns and determining appropriate Media-mix viz: TV, Print, hoarding, radio, point of sales and internet etc. For developing marketing budgets in terms of ATL/ BTL, its prudent deployment and ensure budgeted category/product group / brand margins. For determining marketing / consumer research objectives with regard to existing and new products, initiating market research and integrating research findings to product plans.
Work with R&D for formulating new products agenda and recipe cost management.
Launch New Products / New Packs / Packaging as planned.
Market shar...