Job Description
Overview:
The Manager, Panel Data & Analytics is responsible for ensuring the health, quality, and performance of the company’s research panel. This role combines panel management with data-driven insights to optimize panel engagement, profiling, and compliance. The ideal candidate is detail-oriented, analytical, and proactive in identifying ways to enhance panel efficiency and respondent experience.
Key Responsibilities:
Panel Management & Profiling
•Develop and maintain panel profiling strategies to enhance respondent segmentation and targeting.
• Ensure the accuracy, completeness, and consistency of panelist data through validation and enrichment efforts.
• Identify opportunities to expand profiling attributes to support evolving research needs.
Panel Health Monitoring & Optimization
• Track and analyze key panel health metrics, including response rates, attrition, and engagement trends.
• Implement strategies to improve panel...