Job Description
KEY RESPONSIBILITIES:
- Drive product-led visibility through strategic PR seeding, media outreach, and curated media
drops.
- Plan and execute high-impact media engagements, walkthroughs, events, and brand
interactions.
- Build and maintain strong relationships with Tier 1, Tier 2, business, lifestyle, and regional
media.
- Manage PR calendars for Lifestyle & Corporate, campaign timelines, and reporting with
strong adherence to TATs.
- Track and analyse media coverage, share of voice, sentiment, and campaign performance.
- Support crisis communication planning and real-time issue management.
- Build leadership visibility through interviews, podcasts, opinion pieces, KOL collaborations,
and speaking opportunities.
- Plan and execute LinkedIn marketing initiatives including corporate updates, thought
leadership, and campaign visibility.