Job Description
JOB DESCRIPTIONS
CRM & Loyalty Strategy
- Own the BTGR programme with P&L accountability and be responsible for financial KPIs to determine the success of the programme
- Develop and drive the Group’s loyalty strategy, with a strong focus on growing the BreadTalk Group Rewards Programme
- Establish customer lifecycle frameworks across acquisition, engagement, retention, and reactivation
- Drive segmentation and personalisation strategies to enhance customer experience across all brands
- Identify opportunities to increase customer frequency, spend, and lifetime value
BreadTalk Group Rewards Programme Management
- Continuously enhance the BreadTalk Group Rewards Programme, including programme structure, mechanics, and member value proposition
- Monitor programme performance and drive initiatives to improve member acquisition, engagement, and retention
- Lead the expa...