Job Description
JOB DESCRIPTIONS CRM & Loyalty Strategy Own the BTGR programme with P&L accountability and be responsible for financial KPIs to determine the success of the programme Develop and drive the Group's loyalty strategy, with a strong focus on growing the BreadTalk Group Rewards Programme Establish customer lifecycle frameworks across acquisition, engagement, retention, and reactivation Drive segmentation and personalisation strategies to enhance customer experience across all brands Identify opportunities to increase customer frequency, spend, and lifetime value
BreadTalk Group Rewards Programme Management Continuously enhance the BreadTalk Group Rewards Programme, including programme structure, mechanics, and member value proposition Monitor programme performance and drive initiatives to improve member acquisition, engagement, and retention Lead the expansion of partnerships to strengthen the loyalty ecosystem and enhance member benefits Provide strategic direction on corporate orders a...
BreadTalk Group Rewards Programme Management Continuously enhance the BreadTalk Group Rewards Programme, including programme structure, mechanics, and member value proposition Monitor programme performance and drive initiatives to improve member acquisition, engagement, and retention Lead the expansion of partnerships to strengthen the loyalty ecosystem and enhance member benefits Provide strategic direction on corporate orders a...