Job Description
About the Company
Regional HR Tech & Payroll Solutions Provider
About the Role
The SEO Specialist is a vital member of the Digital Marketing team, managing the full funnel from technical foundations to GEO (Generative Engine Optimisation). This is a highly hands-on role where you are not just managing vendors, but actively executing on-page and off-page strategies.
We are seeking a revenue-driven marketer who understands that SEO is not just about traffic volume, but about generating a high-quality pipeline and capturing high-intent demand to drive the company’s bottom line.
Key Responsibilities
- Full-Funnel Search Strategy: Develop and execute a search strategy covering traditional SEO and GEO for AI-driven platforms.
- High-Intent Demand Capture: Focus on capturing decision-stage intent to ensure organic channels contribute meaningfully to the sales pipeline.
- Content & GEO Optimisation: Partner with content creators ...