Job Description
· Responsible for the production and management of all marketing communications materials, digital marketing and brand awareness as well as related exhibitions and events.
· Management of all Print/POS and Direct Mail campaigns, working in close liaison with the sales and project team regarding format, design, production, fulfilment, data and distribution.
· Develop an annual marketing plan in conjunction with the sales departments. (This should detail the year’s activity to meet agreed company objectives)
· Budget management. To deliver all marketing activity within the agreed budget
· To achieve frequent, timely and positive media coverage across all available media
· To managing the entire product line life cycle from strategic planning to tactical activities
· To conduct market research in order to identify market requirements for current and future products
· To develop and implement a company-wide plan to push product, working with a...