Job Description
This role is based in our the Offices 4 One Central Dubai World Trade Center Office
- Using analysis of past promotional campaigns to help target most responsive and most suitable people from Informas database
- Utilising internal database to target relevant segments for content and promotional marketing campaigns - factoring the type of content and messaging in relation to the likely responsiveness of people targeted to improve conversion rates
- Help to drive database structure and coding to allow effective segmentation in ways that reflect the digital and in-person interactions of our audience
- Develop and maintain promotion templates required for optimal marketing campaign processes
- Provide leads for the sponsorship team and finding optimal ways to reach the best leads through our internal database and external tools such as LinkedIn Sales Navigator
- Support telemarketing efforts through provision and prioritisation of leads to he...