Job Description
Key Responsibilities
1. Marketing Strategy & Planning
- Develop and execute annual and seasonal marketing plans for Adidas Football and LFC (Liverpool FC) products.
- Create marketing initiatives to drive brand awareness, traffic, and sales performance across all channels.
- Align marketing calendars with global and local football campaigns, product launches, and key football events.
- Monitor market trends, competitor activities, and consumer behavior within the football category.
2. Campaign Management
- Lead end-to-end execution of football marketing campaigns, including product launches, club jersey launches, and major tournament activations.
- Coordinate campaign assets, timelines, and deliverables with internal and external stakeholders.
- Ensure all marketing activities are executed on time and within budget.
- Track campaign performance and pr...