Job Description
Role Title: Marketing Audience Specialist
Duration: Months
Location – % remote
Required Skills:
Learn and develop expertise in Adobe Real-Time Content Data Platform (RTCDP), including data schemas, source integrations, identity resolution, and audience activation workflows across channels.
Support stakeholders in building and managing audience segments within RTCDP— leveraging firmographic, demographic, behavioral, and transactional data to drive targeted engagement strategies.
Support establishing accurate, consistent audience segmentation across platforms and marketing channels.
Collaborate with data analysts to investigate data issues and validate audience quality and integrity.
Conduct user acceptance testing (UAT) to confirm new segmentation capabilities meet business and operational requirements.
Create and maintain clear...