Job Description
Description We are looking for a Marketing Automation Manager to lead the strategy and execution of scalable, data-driven campaign programs in Alpharetta, Georgia. This role combines technical platform expertise with a strong understanding of customer journeys, lead management, and performance analysis to improve marketing effectiveness. You will work across marketing, sales operations, content, and analytics to build efficient automation processes and turn campaign data into meaningful business insights.
Responsibilities:
• Lead the development and ongoing refinement of automated campaigns, nurture streams, trigger programs, and lifecycle workflows within Marketo.
• Manage connections between Marketo, NetSuite, and other business platforms using tools such as Dell Boomi, LaunchPoint, and Zapier to support reliable data flow.
• Establish standards for audience segmentation, tailored messaging, dynamic content, testing approaches, email deliverability, and regulatory c...
Responsibilities:
• Lead the development and ongoing refinement of automated campaigns, nurture streams, trigger programs, and lifecycle workflows within Marketo.
• Manage connections between Marketo, NetSuite, and other business platforms using tools such as Dell Boomi, LaunchPoint, and Zapier to support reliable data flow.
• Establish standards for audience segmentation, tailored messaging, dynamic content, testing approaches, email deliverability, and regulatory c...