Job Description
About the Role
Senior marketing automation role requiring deep Marketo and Salesforce expertise, strong strategic insights and the ability to operate independently in a complex, multi-vertical B2B environment.
The Business Context
Blackbaud is a leading cloud software provider for the social good sector (nonprofits, education, healthcare, and foundations). Marketing spans multiple verticals and product lines, each supported by dedicated demand marketing teams and campaigns.
What You Will Do
Campaign Operations & Brief Translation: Translate campaign briefs into execution-ready specifications (Marketo, Salesforce, audience, and tracking) & lead end-to-end campaign orchestration including tracking, events/webinars, and seamless stakeholder-to-production delivery.
Marketo Program Build & Automation: Architect and execute scalable Marketo programs (nurture, engagement, testing) with advanc...