Job Description
Overview
Join the IE University Digital Marketing team as a Marketing Automation Specialist based in Madrid – IE Tower. You will help transform education by creating innovative digital experiences.
Responsibilities
- Design and optimize customer journeys and nurturing workflows focused on acquisition and conversion.
- Translate business needs into scalable automation solutions.
- Manage and prioritize the automation roadmap in coordination with technical and business teams.
- Design and optimize landing pages and forms under CRO and data quality criteria.
- Coordinate the definition of tracking and data structure for effective measurement.
- Analyze results (email, workflows, landing pages), define KPIs, and lead experimentation initiatives (A/B testing).
- Ensure proper integration between Marketing Automation, CRM, and the rest of the digital ecosystem (CDP, GA4).