Job Description
Job Description
Campaign Ownership & Demand Creation
Own and execute NxB-led marketing campaigns that position Nexus Black as the leading industrial AI provider built for the people who keep the world running.
Translate product launches, customer proof points, and NxB's market narrative into clear, executable GTM campaigns across Resolve {field service and maintenance}, Comply {compliance}, and Flow {manufacturing}.
Drive inbound and net-new demand in both a standalone capacity and in collaboration with central IFS demand, digital, and regional marketing teams.
Prioritize campaign development based on pipeline gaps, regional targets, industry focus areas {energy, utilities, aerospace, manufacturing, asset-intensive industries}, and product milestones.
Flex from creative concept development to email and landing page marketing copy, A/B test, and measurement and analytics reporting. <...