Job Description
Purpose of the job:
The Marketing Campaign Specialist is responsible for executing and optimizing digital marketing campaigns across Randstad Enterprise concepts to achieve business objectives, such as lead generation, brand awareness and revenue growth. This role involves leveraging B2B digital marketing and ABM principles to target high-value accounts by supporting the end-to-end process of campaign development, campaign setup, and monitoring performance tracking and analysis. The specialist collaborates closely with cross-functional teams within the Digital Marketing team, and with the business partners within the larger Marketing team, to align ABM initiatives with broader marketing goals and objectives.
Responsibilities:
- Campaign Planning and Execution: Support the planning and execution of end-to-end ABM campaigns tailored to large enterprise target account segments, utilizing channels such as email, Linkedin sponsored ads...