Job Description
Key Responsibilities:
Strategic Campaign Planning & Execution
+ Develop and manage integrated marketing plans aligned with business goals.
+ Conduct market research and identify new opportunities to enhance campaign effectiveness.
+ Build and update customer personas for targeted campaign strategies.
+ Generate innovative ideas to promote brand and products across platforms.
+ Collaborate with global teams to ensure consistent messaging and execution.
Email Campaign Operations (Eloqua)
+ Perform QA for email builds and canvases across tiers to ensure quality and accuracy.
+ Extract and analyze campaign performance reports and complete PSRs from Eloqua.
Customer Journey & Reporting
+ Map and present customer journeys for assigned shows and regions; obtain stakeholder sign-off.
+ Monitor campaign performance and optimize based on insights.
+ ...
Strategic Campaign Planning & Execution
+ Develop and manage integrated marketing plans aligned with business goals.
+ Conduct market research and identify new opportunities to enhance campaign effectiveness.
+ Build and update customer personas for targeted campaign strategies.
+ Generate innovative ideas to promote brand and products across platforms.
+ Collaborate with global teams to ensure consistent messaging and execution.
Email Campaign Operations (Eloqua)
+ Perform QA for email builds and canvases across tiers to ensure quality and accuracy.
+ Extract and analyze campaign performance reports and complete PSRs from Eloqua.
Customer Journey & Reporting
+ Map and present customer journeys for assigned shows and regions; obtain stakeholder sign-off.
+ Monitor campaign performance and optimize based on insights.
+ ...