Job Description
Job Description
Role Summary
The incumbent is responsible to define, improve, update and execute a marketing and communication plan dedicated to each of our business segment.
Role & Responsibilities
1. Macro-economic &market Trend:
– Analyze Macro-eco of the country and provide relevant report
– Analyzing Megatrend and trend of our industry per segment in the country and provide relevant report
– Industry segment Landscape Analysis (competitors /trend/evolution of trend) Yearly marketing plan for each business segment which include
– Comprehensive list of Internal & external communication tools
– Pricing
– Comprehensive products roadmap launching and updates
– Comprehensive Event & Marketing Action roadmap Pricing:
– Analyze pricing position of the industry and provide framework for price adaptation
2. Yearly budget processes and monthly marketing plan ...