Job Description
Operational
- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities
- Aligning with the business requirement and deliver marketing & communication tools through internal team, studio and agencies
- Creating and managing all marketing materials and collateral in line with brand direction including ATL and BTL.
- Tracking effectiveness of various campaigns and course corrections as required
- Managing communications spend and working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets
- Leading the planning and implementation of PR and initiatives related to the brand
- Implementing online marketing activities including social media, SEO/SEM, demand generation, lead generation, etc.
Key Requirements