Job Description
RESPONSIBILITIES
-Conduct research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences)
-Design and implement successful marketing campaigns
-Set up tracking systems for online marketing activities
-Track progress with Marketing Managers and/or Marketing Specialists
-Identify and analyze competitors
-Prepare reports by collecting and analyzing sales data
-Collaborate with the design department to produce promotional materials
-Craft clear product marketing copy
-Organize promotional activities for new products/services
-Prepare (monthly, quarterly and annual) forecasts
REQUIREMENTS AND SKILLS
-Proven work experience as a Marketing Coordinator, Marketing Officer or similar role
Knowledge of traditional and digital marketing tools
-Experience with research methods using data analytics software
-Expertise with SEO/SEM campaigns
-Conduct research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences)
-Design and implement successful marketing campaigns
-Set up tracking systems for online marketing activities
-Track progress with Marketing Managers and/or Marketing Specialists
-Identify and analyze competitors
-Prepare reports by collecting and analyzing sales data
-Collaborate with the design department to produce promotional materials
-Craft clear product marketing copy
-Organize promotional activities for new products/services
-Prepare (monthly, quarterly and annual) forecasts
REQUIREMENTS AND SKILLS
-Proven work experience as a Marketing Coordinator, Marketing Officer or similar role
Knowledge of traditional and digital marketing tools
-Experience with research methods using data analytics software
-Expertise with SEO/SEM campaigns