Job Description
Responsibilities
- Monitor and analyze traffic from external sources such as paid media, social media, affiliate/partner links, and referral campaigns.
- Assist in implementing and validating tracking setups (UTM parameters, pixels, tags, link tracking, etc.), ensuring data accuracy and consistency across tracking platforms and analytics tools.
- Build and maintain dashboards and weekly/monthly performance reports.
- Present insights on traffic trends, channel performance, audience behavior, and campaign results. Identify anomalies, trends, and opportunities for optimization based on data.
- Support the setup and maintenance of common external tracking and analytics tools (e.g., Google Analytics, Meta/Google Ads tracking, Tag Manager, link tracking tools). Pull and analyze data using SQL or other query tools as needed.
- Collaborate with internal teams to improve data sources, tagging structure, tracking methodology, evaluate campaign KPI...