Job Description
Overview
Marketing data measurement specialist
Hybrid, Ottawa, Ontario
Long term contract
Security clearance or the ability to Uptain one.
Canada only
· Establishes analytical and measurement framework to continuously enhance marketing programs, customer engagement and experience with the overall goal of increasing impact of marketing and digital channels.
· Leads monitoring, analysis and evaluation of results of initiatives in order to recommend improvements and measure return on investment.
· Collects data from relevant systems using tools such as Denodo, PBI, SAS.
· Provides reporting via visually compelling PowerBI dashboards to provide insight and visibility to results.
· Provide consultation to Demand Generation team on marketing performance and conversion rates to help with data-driven decision making.
· Leverages tools to evaluate all aspects of digital marketing programs t...