Job Description
Job Summary:
The Sr Mgr-Marketing is responsible for product marketing strategy and deployment through the Go-to-Market (GTM) process to express brand and product campaigns and initiatives. Identifies and develops global seasonal marketing initiatives, pinnacle styles, and collections to drive marketing creative briefs through stories, product positioning, and key talking points from sell-in to sell-through. Works closely with cross-functional teams. Conducts marketing integration and gathering, socializing, and synthesizing internal and external inputs.
Responsibilities:
Oversees global Marketing Operations, primarily in support of a holistic GTM process.
Develops and presents GTM calendar, pinnacle styles, collections, campaign roadmaps, and product marketing briefs to marketing department managers and external agencies.
Manages the brand strategy department within Marketing. Oversees and improves process workflow, personnel efficiencies,...