Job Description
Duties & Responsibilities:
The position’s responsibilities include, but are not limited to:
Product and brand management support (upstream marketing)
Drive innovation pipeline through early stages to ensure insight-based customer-centric products together with global marketing team:
Analyze market dynamics and trends in opportunity areas
Identify competitive products with targets, messaging, and pricing
Conduct primary/secondary market research to identify and quantify opportunities and challenges within existing and new markets
Capture and prioritize voice of the customer
Draft TPP/ product brief, and work with engineering to vet and explore new product ideas
Ensure new product launch readiness:
Define the brand strategy and roadmap
Develop use cases, product concept proposals, and product requirements documentation
Analyze product line trends in volume, sales price, margin and recommend strateg...