Job Description
CHIEF MARKETING OFFICER
Location: Hanoi
Salary: Negotiable
Role Objective
Lead the marketing function to deliver revenue growth by achieving sales targets within the approved budget, while maintaining or exceeding standard SaaS industry conversion benchmarks.
Key Responsibilities
- Establish and standardize marketing frameworks, including processes, policies, guidelines, and shared tools to ensure consistency and optimize performance across all activities.
- Continuously explore and analyze emerging marketing trends (channels, content strategies, tools, and technologies), and drive knowledge sharing within the team.
- Collaborate in building and executing marketing strategies tailored to different customer segments and business goals.
- Design, manage, and optimize the end-to-end customer journey to enhance user experience and conversion rates.
- Monitor, evalua...