Job Description
Duties & Responsibilities
1. Marketing Strategy & Business Planning
- Develop and execute a comprehensive Annual Brand Marketing Plan aligned with company objectives.
- Lead marketing strategies to drive foot traffic and strengthen performance of key stores.
- Participate in overall business planning and contribute insights to topline and profitability targets.
- Develop marketing mix strategies for new store openings and new market entries.
- Translate global/regional brand strategies (Japan Design, Living with Philippines) into locally relevant execution plans.
2. Brand Management & Market Leadership
- Drive brand positioning to achieve top-of-mind awareness and market leadership.
- Lead integrated marketing communications (IMC) across all channels.
- Ensure consistent execution of brand standards across stores, digital platforms, and partnerships.
- Develop...