Job Description
Kaia is a proactive AI pain care solution designed for individuals suffering from Back Pain. We’re looking for a strategic and hands-on Marketing Lead, to lead Kaia's marketing efforts in their fourth year as a DiGA (Digitale Gesundheitsanwendung) in the market. This is a highly visible, full-stack marketing leadership role that blends creativity, performance rigor, and a deep passion for direct to consumer campaigns and creative writing. You’ll report to the Head of Business, Germany and work closely with Product, Sales, Member Operations and the Executive team to accelerate the growth of Kaia in Germany. This role will own the entire marketing funnel—crafting and executing campaigns that drive member enrollments, engagement, and long-term retention. You’ll lead top to bottom funnel A/B testing, optimize conversion across enrollment and lifecycle journeys, and further shape the brand narrative that sets Kaia apart from every other digital MSK solution out ’re looking for someone excit...