Job Description
A reputable company dealing in frozen food located in Tamale invites applications from suitable applicants to fill the following vacancy: Marketing Manager
Duties and Responsibilities
• Develop and implement comprehensive marketing strategies to drive brand awareness and customer acquisition
• Plan and oversee marketing campaigns across digital social media, print and other channels
• Conduct market research to identify trends, customer preferences, and competitor activities
• Manage and optimize digital marketing efforts, including email marketing and social media
• Collaborate with sales and product teams to align marketing efforts with business objectives
• Monitor and analyse marketing performance metrics to assess effectiveness
• Oversee the creation of compelling content, including blogs, ads, emails and promotional materials
• Organise and coordinate events, trade shows and product launches