Job Description
The post holder can be based in either Singapore, Malaysia, Vietnam or Thailand.
Summary:
The Marketing Manager, Demand - Asia contributes to strategy and leads regional demand generation programs that are aligned to the global strategy, with a strong focus on driving leads and lead conversion. They also manage customer engagement activities that drive uptake, interaction, and pipeline for the Cengage and Gale portfolios.
This role supports the specific international region of Asia and focuses on delivering and optimizing campaigns across the full customer lifecycle, from demand generation and thought leadership through onboarding, adoption, retention, and expansion. The role works closely with regional Sales, Customer Success, Product Marketing, and Demand marketing teams. It adapts and tailors campaigns, content, and messaging for local markets while keeping aligned with global strategy and brand standards.