Job Description
Job Summary
The Marketing Lead drives marketing execution across digital channels and retail partnerships, translating strategy into measurable outcomes. The role supports both the sales team and brand positioning through data-driven campaign management, strategic content development, and retail partner enablement.
Key Responsibilities
CAMPAIGN PLANNING & EXECUTION
Acquisition
- Develop and execute customer-specific marketing strategies across digital and in-store channels, aligned to seasonal calendars and commercial objectives, within budget and timeline.
- Own site creative strategy and execution: landing pages, promotional graphics, hero banners, ensuring strong user experience and conversion.
- Coordinate with the Performance Marketing Specialist to analyse ad experiments, SEO performance, organic traffic sources, and decide on changes in the highest impact areas.
- Collaborate with retail partners t...