Job Description
Marketing Manager Bachelor’s degree in Marketing, Digital Marketing, Brand Management, Communications, or related discipline. 5–8 years of experience in a senior marketing role, preferably within higher education, corporate, or agency environment. Technical Marketing skills:
Strong foundation in traditional marketing: media, brand activations, PR, events, and creative development
SEO/SEM, PPC, social media, content strategy, automation, analytics, and CRM. Lead generation strategies, funnel optimisation, and conversion-focused marketing. Use of digital tools: Google Analytics, Ads Manager, Meta Business Suite, email marketing platforms, marketing automation tools, and AI-supported content systems. Building and managing brand strategy, brand positioning, and brand identity systems. Lead and develop a high-performance marketing team focused on creativity, innovation, and delivery. #J-18808-Ljbffr