Job Description
Reference: JHB -VM-1
Well known pharmaceutical company requires a Marketing Manager with a relevant Degree and 5+ years experience. New product launch experience is essential.
Duties & Responsibilities
A Marketing Manager of Generics (Scheduled and OTC) at the company, with Brand Managers reporting to them, holds a crucial position that combines strategic planning, market analysis, brand development, and team leadership.
Strategic Planning and Market Analysis:
- Develop and implement comprehensive marketing strategies for scheduled and OTC generic pharmaceutical products.
- Conduct in-depth market research to identify market trends, customer needs, and competitive landscape.
- Analyse data on product performance, market dynamics, and consumer preferences to inform marketing decisions.
- Forecast market trends and develop strategies to capitalize on market opportunities.