Job Description
The role
This role owns Love, Bonito's commercial growth engine — the full funnel from customer acquisition through to conversion and retention. You are accountable for e-commerce revenue across all markets, the efficiency of every dollar spent acquiring customers, and the lifetime value of every customer we earn. You sit alongside the Senior Manager, Global Campaigns, Creative & Country Marketing, and together — with the Marketing Planning & Performance Manager — you cover the full marketing remit. This is one integrated commercial mandate: acquire, convert, retain.
Main responsibilities
Performance Marketing & Acquisition
- Own paid media strategy across all markets and channels — with a singular focus on new customer acquisition and CAC efficiency
- Manage total paid media budget and channel mix — allocate and reallocate in real time based on performance, not plan
- Lead the paid media team and external performance agen...