Job Description
The Marketing Manager (Brand Licensee) is a senior leadership role responsible for end-to-end marketing, brand execution, customer growth, loyalty, digital payments, partnerships, and communications for the retail fuel business operated under a brand license.
The role ensures that all marketing activities are:
- Commercially effective for the licensee, and
- Fully aligned with the licensed brand, customer experience, digital, and licensing requirements.
The role serves as the primary interface with Brand Licensor on marketing, brand, loyalty, and digital matters, working closely with their brand representatives
Responsibilities:
Strategy & Planning
- Develop and execute the multi-year marketing strategy aligned with licensor brand vision and company business objectives and priorities.
- Translate strategy into integrated plans between Fuels, Payment Loyalty & CRM, Bra...