Job Description
Job Title : Marketing Manager – Läderach/Bacha/TWG - Philippines
Location : Metro Manila
Employment Type : Full-time
Role Description
- Plan and manage all marketing, advertising, publicity and promotional events for the Group’s brands according to VG guidelines.
- Define customer centric marketing strategies, process and procedures for promotions and brand initiatives,
- Manage budget and set direction for the brand to achieve financial and business objectives.
- Support the Brand’s Business Goals.
- Support the CRM and build the base of VIP customers.
Key Performance Indicators
- Achieve Brand(s) sales and profitability.
- Achieve targeted media coverage (KPI : Editorial coverage - number of pages & dollar value)
- Events and Promotions (KPI : execute events/promotions as per plan)
- Reports subm...