Job Description
Marketing Planning- • Prepare marketing & branding objectives - increase in brand awareness and lead generation • Analyse market trends and recommend changes to marketing strategies based on consumer trends and activities of competitors. Come up with new out of the box ideas for marketing & branding campaigns, adjusting the marketing plan if necessary • Prepare marketing plan including 360 degree marketing activities, sales promotions & creating a calendar of campaigns • Develop marketing budgets in line with company guidelines Lead Generation through digital- · Planning digital marketing campaigns, including organic website enquiries, SEO/SEM, display advertising for lead generation ▪Identification of and planning campaigns on other digital channels like remarketing, intent marketing, programmatic, influencer marketing, community building · Measuring and reporting on the performance of all digital marketing campaigns. • Use various analytical tools like Google Analytics etc. to monito...