Job Description
Core Responsibilities
- Strategy & Planning: Developing, implementing, and monitoring annual marketing plans and long-range goals.
- Campaign Management: Planning and executing marketing projects across digital (SEO/SEM, email, social) and traditional channels.
- Analysis & Reporting:
- Tracking ROI and KPIs for marketing campaigns, utilizing data to refine tactics.
- Brand & Content: Maintaining brand consistency across all marketing materials (catalogs, web content, social media).
- Market Research: Identifying new opportunities, analyzing competitors, and developing buyer personas.
- Budgeting & Leadership: Managing marketing budgets and mentoring marketing support staff.
Qualification
- Graduate of Marketing, Business Management, Economics, ...