Job Description
Key Responsibilities:
- Lead the planning and execution of integrated marketing campaigns across digital, social media, email, and traditional channels
- Develop and champion a cohesive brand strategy that strengthens market positioning and drives consistent audience engagement
- Analyse campaign performance data and consumer insights, translating findings into sharp recommendations that sharpen future campaigns
- Oversee content production across multiple formats — collaborating with designers, copywriters, and creative teams to maintain brand excellence
- Manage relationships with external agencies, media partners, and vendors to ensure high-quality and timely campaign delivery
- Monitor competitor activities, market trends, and audience behaviour to keep the brand innovative and ahead of the curve
- Lead, mentor, and inspire junior marketing team members to deliver their best work consistently and confidently
- D...