Job Description
Overview
Our client, a leading financial institution, is seeking a Paid Media Manager - Digital Marketing. This role sits within the Digital Marketing team and is responsible for end-to-end Paid Media strategy, execution, and optimization across multiple lines of business. The position offers strong exposure to performance marketing, cross-channel collaboration, stakeholder management, and data-driven decision-making within a large enterprise environment.
Responsibilities
- Plan, execute, and optimize Paid Media campaigns, including strategy development, campaign setup, ad trafficking, targeting, creative testing, audience assignment, and automated reporting.
- Manage Paid Search and Paid Social campaigns with a strong understanding of executional best practices, platform capabilities, and performance KPIs across the marketing funnel.
- Drive strategic direction by analyzing performance metrics, industry trends, and competitive insights t...