Job Description
Our client is a large and diversified group with around 400 employees, operating in the import/export of pre-owned footwear, refurbishment and manufacturing, recycling of unsellable shoes, and e-commerce sales to the EU. .
Role Overview
Our client is looking for a Marketing Manager to lead the full 360 marketing function from scratch. This is a newly created role responsible for building the brand, driving the rebranding process, and managing both online and offline marketing strategies.
Key Responsibilities
- Lead and execute the full marketing strategy and rebranding initiative
- Develop brand positioning, identity, and communication strategy
- Manage 360 marketing campaigns (digital and offline)
- Handle all agency relationships (creative, digital, media, PR)
- Oversee digital marketing (social media, website, SEO, paid ads, email)
- Plan offline marketing activitie...