Job Description
DUTIES & RESPONSIBILITIES:
- Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
- Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
- Conducts an analysis of the effectiveness of marketing campaigns
- Interviews, hires, and trains marketing staff members
- Establishes marketing goals based on past performance and market forecasts
- Oversees current offerings and comes up with initiatives for new products or services
- Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
- Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
- Oversees the creative development of pr...